Nude is a trending color this year. Whether its cosmetics, shoes, clothing even nail polish, one thing that hasn’t changed until recently is the fact that nude products were not fit for women of color. For years, nude has been one very pale “flesh” tone shade of pink or tan that many product manufactures have used as a general consensus to what nude looks like. But for women of color this “nude” never looked like the color they saw when they looked in the mirror. Something as small as a Band-Aid with its claim to be “flesh tone“ on the label looks very different than the tone of ours. Now however, that’s all about to change thanks to three companies that have developed products with women of color in mind.
The Nubian Skin company which was founded by Ade Hassan in London felt like there was something missing on the market. Being inspired by women like Iman and Eunice W. Johnson she made her dream a reality when she created her lingerie and hosiery line in a variety of tones for women of color. She experienced the same struggle of trying to find a perfect skin tone match when it came to under garments that didn’t show through sheer clothing. The lingerie and hosiery comes in four colors: Café Au Lait, Caramel, Cinnamon, and Berry. The Bras range from $36 to $49 dollars, Panties range from $17 to $22 dollars and Hosiery ranges from $10 to $13 dollars. To find out more about these product go to https://www.nubianskin.com/. They are also now sold at Nordstrom stores
Our second company is Tru Color Bandages. The company believes in #DiversityInHealing and was started by a father who was inspired by his three adoptive children who didn’t like the lack of compatible flesh tones in the average box of band aids. The bandages come in three shades Light, Medium and Dark. The bandages which come in a waterproof bag cost $6 dollars and can be purchased at http://www.trucolourbandages.com/
Lastly, cosmetic company Black Radiance, which caters toward women of color has also decided to dive into the nude color trend. With many mainstream cosmetic companies offering nude lip colors geared more toward woman with lighter complexions, Black Radiance strives to encourage women of color to “Love your shade of beauty” and has produced not only nude shades that look good on deep complexions but also vibrant colors like gold and hot pink. Their nude Dynamic Duo Lip balm and gloss goes on creamy and smooth. Its nude color is deeper than most so that more women of color can get the nude look without the bright discolored lip look. It cost $3 dollars and can be found at Walgreens, Walmart and CVS.