FroDown x Shea Moisture

Shea Moisture came through as a brand sponsor this year with a variety of products for FroDown attendees. With over 44 different collections, Shea Moisture provided products from lines such as the Raw Shea Butter line, the Jamaican Black Castor Oil line, and the Coconut and Hibiscus line to name a few.

Photo via Instagram @lasalle.curlyincollege

We love Shea Moisture because they have something for everyone. Whatever your hair needs, you can find a product line that suits you. Above all, Shea Moisture products are as they say, packed with moisture! They are every curly girl or guy’s dream in a bottle.

A Shea Moisture line I can’t wait to try is the Red Palm and CoCoa Butter line. This line is formulated for curly, coily, and shrinkage prone hair. The Curl Stretch Pudding is rich with nutrients and antioxidants while the Reshaping Shine Butter refreshes second day hair and leaves your curls feeling soft and shiney.

Photo via sallybeauty.com

The Red Palm and Cocoa Butter line is just one of many that will be making an appearance at FroDown this year. And students will have the opportunity to see these products in action during hair demos and tutorials.

Thank you Shea Moisture for sponsoring FroDown and for continuing to nourish our locks!

Photo via Instagram @lasalle.curlyincollege

Be sure to follow Shea Moisture on their Facebook, Instagram, and Twitter accounts so you don’t miss any special offers, events, or product launches.

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LaToya Dove

LaToya Dove

LaToya is the CurlyInCollege Digital Marketing Coordinator. She is a writer, content creator, and digital marketing specialist. She has a joint B.A. from Rutgers University School of Arts and Sciences and School of Communication and Information where she studied Journalism and Entrepreneurship. LaToya loves all things natural hair, beauty, fashion, and mango smoothies. You can follow her on Instagram @latoya_diana.

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